Brand Storytelling Workshop 🎨

Great brands aren’t just seen, they’re felt, at every touchpoint. Like great stories, they are intentional and emotionally resonant.

In this hands on workshop, Carmelo Galati (RGD, brand storyteller and founder of Galati Creative) walks participants through the framework he uses with clients ranging from mining companies to automotive brands to household names like Scotiabank, Sunnybrook Hospital, and Campbell’s.

Through a series of guided activities, you’ll learn to define your brand’s leading and supporting “characters,” pinpoint the specific audience your brand is meant for (not everyone, and that’s the point), uncover the emotional “why” behind your customers’ choices, and map every “chapter” where your audience interacts with your brand, from your logo to your customer service to your investor deck. You’ll leave with a working metric for making the tough brand decisions ahead, and the foundation to tell a brand story that’s focused, authentic, and built to evolve.

Whether you’re launching something new or repositioning an established brand, this session will help you answer the one question every great brand must: what’s your story?